Show up with clarity. Speak with authority. Turn one idea into a week of content that sounds exactly like you — every time.
Your Progress
🧭
Foundation
Content Compass
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📖
Module 1
Story
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Module 2
Technique
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🎯
Module 3
Authority
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Module 4
Results
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Brand Documents
Upload your Module 1 documents. These power everything in the app.
Content Preferences
Select the platforms you publish on and your weekly time availability.
Your Platforms
Weekly Time Availability
One Idea Multiplier™
Turn one big idea into a full week of platform-specific content.
What's your big idea this week?
One topic, concept, lesson, or story. The more specific, the better.
⚠️
Complete your setup first
You need brand documents and content preferences before generating a plan.
Generating your content plan...
This takes about 30–60 seconds.
Analyzing brand documents
Finding content angles
Building platform strategy
Writing scripts and hooks
Assembling final plan
Past Plans
All your generated content plans in one place.
Content Compass
Module 1: Story — Build your complete brand messaging foundation.
Already have your brand documents? Upload them here to power your content generation.
Build each document step-by-step with guided questions. Download the finished PDF when done.
Visibility Roadmap
Module 3: Authority — Map your borrowed audience strategy for the next 90 days.
Your Visibility Goals
What do you want visibility to do for your business right now?
✦ AI PROMPT
You are a PR and visibility strategist. Help me get clear on my visibility goals for the next 90 days. Ask me about my upcoming launches, where I want more leads from, and what kind of credibility I want to build. Then help me identify which visibility goal should drive my pitching strategy: list growth, sales, credibility, or relationships.
Visibility Map — Where to Show Up
List 10 specific places (podcasts, media, stages, summits, collaborations) you want to be seen in the next 12 months.
✦ AI PROMPT
You are a world-class PR strategist. Here is my Visibility Map. I need to pick one opportunity to pitch first. Walk me through the process from start to finish, making sure that my pitch is as specific and compelling as possible to maximize the chances of success.
Pitch Tracker
Track every pitch you send.
Spotlight Success Toolkit
Module 3: Authority — Everything you need to crush any interview, podcast, or media appearance.
1. Elevator Pitch
A clear, confident 30–60 second answer to "Tell me about yourself."
✦ AI PROMPT
You are a media coach. Help me craft a compelling elevator pitch for my next interview or podcast appearance. My pitch should clearly state who I am, who I help, and what makes my approach different — all in under 60 seconds. Ask me about my work and help me refine this until it feels completely natural and like me.
2. Key Messages
The 3–5 core ideas you want every audience to walk away with.
✦ AI PROMPT
You are a media coach. Help me identify and sharpen my key messages for interviews. These are the 3–5 core ideas I want every audience to walk away with, no matter what questions I'm asked. Ask me what I want people to know, believe, or do differently after hearing me speak.
3. Stories
Your go-to stories that bring your key messages to life.
✦ AI PROMPT
You are a storytelling coach. Help me identify and develop 3–5 powerful stories I can tell in any interview. For each story, help me structure it using Spark-Context-Shift: a specific moment or result (Spark), why it matters (Context), and the thing that changes how the listener sees this (Shift).
4. Client Pain Points
What your clients struggle with before they find you — in their words.
✦ AI PROMPT
You are a copywriter and audience research specialist. Based on my niche and the clients I work with, help me articulate the top 5–7 pain points my audience experiences. Use the language they actually use — not polished marketing speak. These should be specific enough that my ideal client reads them and thinks "that's exactly me."
5. Client Limiting Beliefs
The stories they tell themselves that keep them stuck.
✦ AI PROMPT
You are a mindset coach and copywriter. Based on my niche, help me identify the top 5–7 limiting beliefs my ideal clients hold that prevent them from getting the results they want. These are the internal stories they tell themselves — like "I'm not ready yet" or "someone else is already saying this." Help me name each one clearly so I can address them in interviews and content.
6. Contrarian Points of View
What you believe that goes against conventional wisdom in your space.
✦ AI PROMPT
You are a thought leadership coach. Help me identify 5–7 contrarian or unconventional beliefs I hold about my industry. These are the things I say in interviews that make people stop and think "wait, I've never heard it put that way." Ask me what I believe that most people in my field get wrong, what advice I think is actually harmful, and what truth I wish more people talked about.
7. Pivot Phrases
A pivot phrase is a sentence you use in an interview to acknowledge what the host just said, then steer the conversation back to your key messages. It's not a dodge — it's a graceful redirect that keeps you in control without sounding defensive.
✦ AI PROMPT
You are a media coach. Based on my niche, key messages, and audience below, write me 5 pivot phrases I can use in interviews when a host takes me off-topic. Each phrase should feel natural, not defensive — acknowledge briefly, then redirect back to what I want to say. Keep them conversational, not corporate.
My niche: [fill in] My key messages: [paste from above] My audience: [fill in]
8. Flagging Phrases
A flagging phrase signals to your listener that something important is coming. It creates anticipation, tells their brain to pay attention, and gives structure to your answer so you don't ramble.
✦ AI PROMPT
You are a media coach. Write me 8 flagging phrases I can use in podcast and TV interviews to signal when something important is coming, introduce a list, or cue the audience to pay attention. They should sound like something I'd naturally say — not stiff or overly formal. Vary the structure so they don't all sound the same.
My tone / voice: [e.g. warm, direct, a little irreverent]
9. Zinger Lines
A zinger line is a short, punchy, quotable statement that captures a big truth in one or two sentences. It's the thing people screenshot mid-interview and share on social. Memorable, a little unexpected, completely yours.
✦ AI PROMPT
You are a media coach and copywriter. Based on my key messages and contrarian points of view below, write me 10 zinger lines — short, punchy, quotable statements that could be clipped from an interview and shared on social media. They should be memorable, a little unexpected, and sound like me.
My key messages: [paste] My contrarian POVs: [paste] My tone: [e.g. confident, direct, a bit cheeky]
10. Epic Closer
An epic closer is your final statement before handing back to the host — the line that lands your whole message in one breath. It ties back to your big idea, leaves the audience with something to remember, and ends on your terms.
✦ AI PROMPT
You are a media coach. Write me 5 versions of an epic closing statement I can use at the end of any interview when the host asks "Where can people find you?" or "Any final thoughts?" Each version should: (1) land my core message one more time, (2) invite the audience to take one specific action, and (3) end with energy. Keep each under 60 seconds spoken.
My core message: [fill in] My CTA / URL: [fill in] My tone: [fill in]